So like, when you normally make apple juice, and other juices, you have to pasteurise the fruit with heat. so the juice is just sort of rendered into this generic 'apple' taste and depending on the company, they will either leave it cloudy (for the vegans) or zap it full of what-have-yous (with fish preservatives!). cloudy apple juice is the most preferred, because it's sort of like the equivalent to an orange juice with heaps of crazy pulp action.
When Donnyboy makes PRESHAFRUIT fruit juices, they pressurise the produce, cold. This makes the shelf life(fridge life) a bit longer, and also leaves the juice with the fragrance and flavour of the specific species-type of fruit in tact. APPLE JUICE WITH INTEGRITY! So far I have only tried the Granny Smith and the Pink Lady juices and -damn-. Damn, fuck, and shit.